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Method · 5 min read · Feb 2026

Why we label every number.

The most important feature in Hitt Fitness isn't a tracker or a scanner. It's a small tag next to each target that tells you where it came from.

Fitness advice has a credibility problem. Confident numbers get handed out everywhere, and almost none of them come with sourcing. So we built the opposite habit into the product: every target is tagged.

Two honest categories

Each number you see is labeled one of two ways:

The rule we hold ourselves to: never fabricate a citation. If the research isn't there, the label says "convention" — not a made-up study.

Why "convention" deserves to exist

Not everything in nutrition is settled, and pretending otherwise is how bad advice spreads. A macro split has to start somewhere, so we pick a sensible default — and we're honest that it's a default. That transparency lets you adjust with confidence instead of treating every number as gospel.

What this changes for you

When you know which numbers are bedrock and which are flexible, you make better decisions. You'll defend your protein target and happily experiment with your carb split. You'll spend money on creatine and skip the "test booster." The labels turn a black box into something you can reason about.

The standard we're holding

We'd rather be right than confident. Labeling every number keeps us honest — and keeps you in control of a plan you can actually trust.

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